Amy Porterfield Facdbook advertising:  https://www.youtube.com/watch?v=maRAADPwbgA

#1 Tip: Targetting
	- Graph Search on Facebook, queries can be very specific: "Pages liked by people who like - my facebook page - will show list of other pages they liked so you can target those facebook pages with advertising.  for instance for Amy's followers -

#2 How do I get more likes or fans - at least 1000 fans then it will grow organically.  Use Facebook sponsored Like Adds - $10/day,

#3 List building with Facebook adds - email lists, to target ideal audience, use an add that gives away something for free and use the opt in email for your list

#4 3 different adds. sponsored adds for likes, newsfeeds adds and right column adds.  What is the difference?
	- sponsored story add: in newsfeed or right hand column, will be shown to friends of your fans
	- most of time on adds are spend in the newsfeed adds about 100 times better clickthrough than right hand column 
	- Boost a Post vs Page Post Add - The boost button at the bottom of the post will cause the page to be shown to more fans and more friends of fans if you boost it.  This is not recommended For starting your target audience aggregation - create a page post add instead - in the adds dashboard, Pick an add and choose that add to promote to Non-Fans as well but still fans of a certain page that might not be connected to your page in any way via Fan or friend of Fan.  It gives a greater reach to the beginner.  ??You can control the add spend and targetting depth to improve effeciency and reach??
	- Power Editor vs FB adds dashboard; amy recommends the power editor for the advanced add development, the FB adds dashboard if ok for the novice/beginner.  PE is not a user friendly as the adds dashboard but is available from the adds dashboard (look to the left of the window for the PE link).  PE give much quicker duplication, choice of newsfeed vs RHColumn positioning, how you are spending, PD only available in Chrome.
	- How do I turn the fans into customers?  2 Ways: 1) Turn fan into a lead - i.e. focus on getting the email address.  It is much more difficult to turn a fan into a customer from FB adds.  Once you have the lead - use the email address to turn the lead into a customer.  (need to build affinity and relationship with you over time), while they see you in the newsfeed.  have a link to the opt in page outside of facebook.  For instance advertise a relevant valuable but free activity they can participate in if they "opt-in" with their email address.    This gives you a lead. The activity will start a relationship, ebook, video series, webinair ...
	- "If you grow a mighty fan base and advertise to them only you will be saving a lot of money."  The click through costs drop significantly (from $1/click to $.20/click for fans only)." 
	- From Alex: engage your fans via FB and use FB Adds to get a return on investment by using the same posts you use to engage your fans
	- Dark or unpublished posts: for experienced FB add usage: really easy; inside PE see while setting up page post add see a link for "Unpublished Post".  If you click on this you will be able to set up an add from scratch and insert the title and caption and links for the image, whereas if you do this without using the unpublished button the title, caption and link content come directly from the image source.  Also, it will only be published in the newsfeeds of the people you are targetting - not your FB timeline.  Note: the title and caption are also linkable, potentially to a different URL than the image.  A good link would be for the Opt-In page.
	- Using Mobile: 70% logging in via mobile dev, right hand column adds won't show up on mobile devices - therefore use newsfeed adds.  Facebook custom apps for mobile users: Don't use for opt-in pages, mobile users cannot see the content on the custom apps, if they click on the add, they won't be able to get to the opt-in page in the app.  back to PE - you can choose which device the add will be displayed on - mobile or desktop and therefore you can tailor the add to the device.  To deal with this problem, you want your add on mobile and you want to use an app there are companies that can help [LeadPages.net] that will intercede and provide the opt-in page for mobile users.
	- Amy's tools: LeadPages.net for mobile users, WishlistMember for online program for opt-in processing, works seemlessly with WordPress, InFusionSoft for CRM (email marketing...), EvergreenBusinessSystems for webinars, EasyVideoSuite to host videos and make them available for ..., and ContestDomination allows you to run contests on FB - useful for Opt-In and encourages fans to express themselves.
	- amyporterfield.com/FBwebinar , FBaddsinsider.com ,